What is your call to action on your website?
Monday, October 15th, 2007Their many different things that people use for calls to action on a website.
1.) One is to pick out a specific product and create an introductory low-price. What I like about this is then you get into the argument is selling price for people. Is I tell people I come to me about price on a regular basis. I tell them that if you are looking to me to be the best price in town inevitably yield and are leaving me. The reason I know this is because it is always someone out there with a better pricen it’s inevitably impossible to be the cheapest personal entire world on everything and anything that you do. I think it’s better to sell service in his price. So reliability rather than price.
2.) Another thing to pitch potential clients on is if your product is one in a million. More times than not it’s hard to find a product that hasn’t been duplicated and/or copied by another individual. More times than not, if you have a product chance is all this someone else’s offers a very similar product to yours. For instance, I own a printing graphics company as well as a web development company. What I pitch people on is graphic design. There are no to graphic design is another the same side distinguished myself by telling them that we have some of the best designers in the country. I personally believe this, so it’s easy for me to tell people this. The other thing that I explained to him that all essentially printing is printing, which would therefore make a commoditized. But graphic design on the other hand is up to the individual. What most people don’t get is that the integrity of the design is the make or break the whole entire project. It doesn’t matter how expensive the printing press that you’re about to print on is if the design stinks. So is the finest product.
3.) Another sales tool that I use his turnaround time. I explain to people in most cases, we can have their product printed within 48 hours. The one thing that I’m sure of in the printing industry is that everybody wants their product yesterday. So quick turnaround time is obviously a big plus.
Find out what it is that you can create as a call to action on your website and exploit it. You should put on everything your printed material your website. Your e-mails. One thing I notice is that people send out thousands of e-mails throughout an organization in a day’s time. Think about it if you have 500,000 employees this selling sending out hundreds of thousands of e-mails per month per year, whatever. Create a nice tagline about what it is that your company does above your signature. So each person receives is each time he sent out an e-mail. Remember advertising works the same way brainwashing works it works through frequency. The more you see it the more you remember.
