Archive for October, 2007

What is your call to action on your website?

Monday, October 15th, 2007

Their many different things that people use for calls to action on a website.

1.) One is to pick out a specific product and create an introductory low-price. What I like about this is then you get into the argument is selling price for people. Is I tell people I come to me about price on a regular basis. I tell them that if you are looking to me to be the best price in town inevitably yield and are leaving me. The reason I know this is because it is always someone out there with a better pricen it’s inevitably impossible to be the cheapest personal entire world on everything and anything that you do. I think it’s better to sell service in his price. So reliability rather than price.

2.) Another thing to pitch potential clients on is if your product is one in a million. More times than not it’s hard to find a product that hasn’t been duplicated and/or copied by another individual. More times than not, if you have a product chance is all this someone else’s offers a very similar product to yours. For instance, I own a printing graphics company as well as a web development company. What I pitch people on is graphic design.  There are no to graphic design is another the same side distinguished myself by telling them that we have some of the best designers in the country.  I personally believe this, so it’s easy for me to tell people this. The other thing that I explained to him that all essentially printing is printing, which would therefore make a commoditized.  But graphic design on the other hand is up to the individual. What most people don’t get is that the integrity of the design is the make or break the whole entire project. It doesn’t matter how expensive the printing press that you’re about to print on is if the design stinks.  So is the finest product.

3.) Another sales tool that I use his turnaround time. I explain to people in most cases, we can have their product printed within 48 hours. The one thing that I’m sure of in the printing industry is that everybody wants their product yesterday.  So quick turnaround time is obviously a big plus.

 

Find out what it is that you can create as a call to action on your website and exploit it. You should put on everything your printed material your website.  Your e-mails. One thing I notice is that people send out thousands of e-mails throughout an organization in a day’s time. Think about it if you have 500,000 employees this selling sending out hundreds of thousands of e-mails per month per year, whatever. Create a nice tagline about what it is that your company does above your signature.  So each person receives is each time he sent out an e-mail. Remember advertising works the same way brainwashing works it works through frequency.  The more you see it the more you remember.

Is your website good?

Friday, October 12th, 2007

Is a question I asked most people can know more about to do some business together.  The first thing I say to a person do your website is good?  Generally, they respond in a way something similar to it’s okay, not bad.  This is the thing you have to understand about websites.  Websites are very similar to fashion, what was good and cool three years ago is not good and cool now.  Because you go to websites on a regular bases generally, what ends up happening is that over time.  It just really starts to as time goes on a really starts to look dated.

Most of the websites that we are building nowadays has a compilation of different components.  We are now not only doing Flash websites and we’re not doing only HTML websites. I personally believe that both of them have their limitations. A flair site by itself was as cool as it might look unfortunately the search engines don’t like it as a stand-alone and all by itself. The problem with doing just an HTML site is you don’t really have the movement that would create the interest for a person to focus in on that particular part of the page.

Well, we been doing a lot of lately is basically plot HTML and part Flash. What I mean by this is will make this mean potatoes of the site to be HTML.  And then we’ll do is we’ll create a banner in the center of the site with a call to action and will be using flash to do that.  So basically, as far as navigational purposes and for a search engine purposes this site is HTML.  But we also have the ability to create a very strong call to action with words coming into the banner and showing different images fading in and out using the flash part of the banner.

Like anything else at this only takes a little bit time to actually perfect this way of building a website. I would personally like to believe that we have actually perfected it.  All of our clients that are now getting websites with these two products smashed together.  Absolutely love it. At the level of testing and measuring what we are doing were finding that they were creating a lot more sales than they were previously just having a HTML website.

Another thing that we’re doing it at the level of databasing on the websites is we’re creating folders.  So this way, it doesn’t look like the whole website is database.  When you hit into the database section the website it’s in a folder that has it appear like it’s HTML.  This is also very good at the level of search engine optimization.  So I would like to think that we have very much so penetrated to web programming.  By marrying it with the search engine optimization part of the projects.

Internet marketing is where it’s at.  And you definitely need to have a talented graphic design/Web designer to fulfill and managed that type of a project.  The company then I’m going to showcase today is the icon website design.com. This company have work was for some number years and I’ve always been happy with the service and reliability of all of their projects that they have done for us. There website address is www.iconwebsitedesign.com the telephone number at the location is a record 954-733-8862

What is the conversion rate that your website is producing off the various different cliques that you get on a day-to-day basis?

Thursday, October 11th, 2007

Said another way is what is your company statistics day in and day out? I think that it’s very vital to find out what your conversion rate is off your website. For every 500 clicks, you get one sale generally. Or do you make itself for every 1000 clicks on your website. If you haven’t already done so you’ll going to want to install some type of stack counter on your website.

Here are two different back town is that I like to use. One of them is referred to as www.stat counter.com I’ve used this service quite a bit I like it because first off it’s free, and it also gives you a lot of great information about your website. This particular stat counter will actually give you all the different people in figure site on any given day, where they found you on the Internet.  Under whatever particular keyword they search for. It actually has an option when you click on it that says keyword activity. When you click on a keyword activity button it actually will show you all the different keywords that people found your website under on the various different search engine. This is obviously based on the organic traffic that you have coming to your website and any given day. I like this in particular because I can see what people are searching more than normal on all these different statistics. Like for the printing company, if I’m getting the a high conversion rate at the level of full color printing. And also how many people are actually searching on the full color printing and what position the website is actually organic traffic.

When I speak of organic traffic when I’m speaking about is where does your site actually show up in Google. Whenever you do a search on Google.  You’ll find out that in the upper right-hand corner it’ll tell you 1 out of 10  out of  50 million possible webpages. Anything under the top sponsored links to what is known as the organic traffic within Google’s search engines results.  The organic side of blue well, what it means is that you’re not paying per click. I tell people all the time when you finally on global under my printing company.  You could click from now until the cows come home.  It’s not come across me any additional money.

This is why I tell people all the time that search engine optimization is such an important tool for you to have with inside your website. I always stressed the people what you need to find a firm that’s going to be able to take care of all of these needs for you.  And by the way is a lot of different needs more needs and you’ll even be aware of.  You know, it’s one of those things you just don’t know what you don’t know. It’s like walking into a mechanic nowadays and tell him what you think is wrong with your car.  The fact is the average consumer has no clue what goes on underneath the hood of their car. I’m not saying it’s like it’s a bad thing, but I really don’t know much about what goes on under the Michael I know I turned the key in the car starts and I drive it is about as much as I know about clause and the engines that run them.

 If you are looking to create a new website and have any title Web presence even have to find a rental firm to work with.  They have to know all about web programming they have to know all about graphic design, and Web design.  The multimedia company that you deal with is going to have to know a lot about a lot of different things and the level of your websites, productivity and profitability. Also been have to know about search engine optimization.

The reason that search engine optimization is such an important processes, because whatever they do in the show up within the three major search engines. Trippi said is really only one major search engine which happened to be Google. The other two, which is the next biggest Yahoo and MSN only represent a very small part of marketplaces for searches go online. They are only responsible for about 15% of all additional searches online. So obviously the most important part of your search engine optimization has to be geared towards Google

Florida Website Services

Wednesday, October 10th, 2007

Icon Website Design offers custom web site design services in the Florida counties:

Alachua, Baker, Bay, Bradford, Brevard, Broward, Charlotte, Citrus, Clay, Collier, Columbia, Dade, DeSoto, Duval, Escambia, Flagler, Franklin, Gadsden, Gilchrist, Gulf, Hamilton, Hardee, Hendry, Hernando, Highlands, Hillsborough, Indian River, Jefferson, Lake, Lee, Leon, Madison, Marion, Manatee, Martin, Monroe, Okaloosa, Nassau, Orange, Osceola, Palm Beach, Pasco, Pinellas, Polk, Putnam, Sarasota, Seminole, St. Johns, Santa Rosa, St. Lucie, Sumter, Union, Volusia, and Walton County.

To receive a free estimate on web design, web programming, web hosting, and/or search engine optimization, please call Seth Rand at 1-800-558-1017.

Fort Lauderdale Florida

Wednesday, October 10th, 2007

Icon Website Design is a custom web site design and web development company located in Fort Lauderdale, Florida. If you are looking to have a new website created for your Fort Lauderdale business, or upgrade your current website, you can receive a free estimate by calling 954-733-8862.

Palm Beach County

Wednesday, October 10th, 2007

Icon Website Design is a custom web site design and web development company offering its services in Palm Beach County Florida . If you are looking to have a new website created for your business in Palm Beach County, or upgrade your current website, just call us at 954-733-8862 to receive a free estimate.

Broward County Florida

Wednesday, October 10th, 2007

Icon Website Design is a custom web site design and web development company based in Broward County Florida. If you are looking to have a new website created for your business in Broward County, or upgrade your current business website, just call 954-733-8862.

Is your business’s website cashing on on the Internet boom

Wednesday, October 10th, 2007

Things to do you see a business can cash in on the Internet boom.

The first thing you need to do is to figure out where you are going to fit in? What I mean by this is what is the products that you’re actually going to be selling. Is your product is such that as of the custom nature. Meaning, can I purchase things from your company online or do you need to be able get the specs of the job because it needs to be custom quoted. If you do and custom quotes often and at that all you need to do is to find a reputable companies do search engine optimization to your website. If the website is not up to snuff to the level of graphic design.  Need to hire a web designer to bring you up to speed and/or up-to-date.

If your company website is more of the e-commerce type. Then, there’s a lot that you’re going to need to do to get that website up to snuff. You are going to have to find a company that is reputable and competent to do your job. This going to be a lot of programming that’s going to need to be done for e-commerce website. One things you don’t want to find out is going to be in PHP.,  Asp.net, etc. it is very important that you find out the company has a very good web programmer to handle all the database needs of a e-commerce website.

The and company is going to have to know more than just the e-commerce programming. They’re also going to have to have a good understanding of search engine optimization and Internet marketing. These things are all very important because they all called Mendel one another. If you go with a company that’s talented and database programming, and they know nothing about search engine optimization, and you’re going to end up paying twice the amount. Because whatever they end up doing at the level of programming.  It’s going to have to be redone at the level of search engine optimization.

So as you may figure out the is going to be a lot of things that you’re going to need to do at the level of choosing the correct website design company, and/or search engine optimization company to basically do all of your needs.

I personally find that it’s best to find a company that’s actually very well versed in both products. Find a one-stop shop that can give you everything from A to Z. as far as I’m concerned, they better be able to do all things design a aesthetically pleasing customize  Website.  Be able to do functional back in the e-commerce with an admin program.  So you can constantly update all of your products without having to call them for every little thing you need. And last but certainly not least, they need to be well versed in search engine optimization.

If you’re not sure who to go, I can definitely give you some great ideas. Feel free to get in touch with me between Monday through Friday between 10 a.m. and 6 p.m..  My office number is area code 954-733-8862

What is the most important marketing tool you have is a company?

Tuesday, October 9th, 2007

The question is so good I want to ask it again. What is the most important tool you have as a company????

I remember most than five or six years ago that I had read somewhere that within the next six to 10 years.  If you didn’t have a quality website with good functionality that you will find yourself on the short end of the stick.

When I first read it some years ago, I thought was kind of over exaggerated. Back then, the Internet was virtually nothing compared to what is now. Remember the first year they made like a big deal about how many sales through the Internet were taking place during Christmas time. But here we are just six years after I read that comment, and now I’m telling people exact same thing. I can even stress you how our agent is that you have an up-to-date functional website.

Chances are, you have an update your website in the last four or five years is completely out of date information and very least is inconsistent, if not flat-out wrong, and it looks a little bit like the tuxedo that you wore to the high school prom, completely out of date.

I keep saying this again and again because I can’t really believe it myself. Last month, Google build out $1 billion in pay per click advertising. Seriously with all earnestness, you have got a get an up-to-date website.

The next question is, if you’re going to get a new website or update the website you have the new going to have to find a reputable website design company. Sometimes just doing the due diligence to try and find an up-to-date custom web design company is next to impossible or at the very least, exhausting.

The other important thing to keep in mind is whoever builds your custom website better know about search engine optimization. If you get the best website in the world and you optimize it.  You literally throwing your money out the window. You know its funny when I ask how do people find your website online. The most common response is, they typed in www. whatever .com . I can’t help but laugh about this, that means that the only way that someone’s in a find your website as if they were you know about it. This is where search engine optimization comes in, if you optimize your website do people actually be able to find you through the provinces that you sell.

I want you to keep something in mind, every single day that goes by that you don’t have a website that has been optimized for the search engines. You are losing time, and money. Each and every day the world of the Internet keeps getting stronger and more powerful.

Something I love to point out to people is this - how many Americans, do you think are still using the Yellow Pages. And by the Yellow Pages, I mean that huge yellow book, that they conveniently keep putting them from your door, year after year. I’ll and don’t forget.  It’s now not just the Yellow Pages. It’s the Yellow Pages, the yellow book, the Verizon Yellow Pages, and probably a half a dozen little yellow books called whatever. You know it’s funny every time the Yellow Pages show up, I think it anybody’s house, somebody takes the one they had sent out may be six months before throws out a way. But here’s what’s most important about the Yellow Pages.  Almost nobody uses them anymore. And most of it about six months ago that I got the Yellow Pages sent to my house.  And I is my wife do you want us.  She said no and I said ya, me neither. I opened up the trash can, and gave them the old heve ho.

I ask people when they come my office all the time to use the Yellow Pages anymore. You know what the answer is almost always??? ((( NO!!!!))) I would say eight out of 10 people that I asked this question too soon to use the Internet to find what it is that they’re looking for. And that of those eight people.  Seven of them almost always say Google is where I do my searching. These are just a few of the many reasons why you want to make sure that your website is up to date.

What is Search Engine Optimization?

Monday, October 8th, 2007

Search Engine Optimization is a term used to describe a process of improving the volume of traffic to a web site from search engines in the natural search results.

Click Here to view Search Engine Optimization Packages

To View Examples of our search engine optimization results click here: SEO Results