Archive for November, 2007

Effective calls actions on your landing pages

Wednesday, November 14th, 2007

One of the things that doesn’t cease to amaze me as I look around the People’s paper click campaigns is that most of the paper click campaigns are diverted to the company’s homepage.

To me there is a major problem with that technique because it throws the potential client into a maze of navigation for them to figure out where they need to click next to get a quote or where’s your contact information on the contact us page.

Based on the fact that every single website is different and no two websites of the same.  Most likely, the navigational elements that each website is constructed along is going to vary.

My personal attitude is that of your spending thousands and/or tens of thousands of dollars on potential clients why would you want to push them into your home page. The company that I refer all my business to, which is www.iconwebsitedesign.com actually creates custom landing pages for pay per click campaigns. What this does is it increases the conversion rates from potential customers to actual customers by up to 60% more leads.

Now have to tell you how no rocket scientist, but to me that sounds at a pretty great idea.  So this is some in the think of when you’re doing your global optimization, MSN optimization, Yahoo optimization, as well as any in all Internet marketing or search engine optimization.

The reason that I like this company so much is because there attention to detail. And most importantly is all the times that we abuse them in the past we actually have gotten above and beyond our expectations.

That’s why Tim Maidstone porn when you’re looking for a company to work what to do your web development.  It’s important that you’d hire high quality website designers from a reputable web design firm.

They also been very good at the level of Web hosting as well.  We have experience almost no down time while using their servers for or roar e-mails as well as our e-commerce website.

We also been very happy with the surest of their programming team that did all of our PHP programming for our website www.preferredprint.com I guess you’d said in a very happy client and will continue to refer clients to them on a regular basis.

Don’t bury the lead… and don’t bury your call to action on your website!!!

Sunday, November 11th, 2007

I’ve been listening to a book lately in my car as I drive around and it’s called me to stick. It’s been a pretty interesting book, I guess the author of the book was very impressed with the book called the tipping point. And I guess from what I can tell he took a lot of that information re-created in to his book. One of the lines in the book is not to bury the lead. This refers to his news articles as journalist write different articles.  It’s important that they grab the most gripping part of the article is the headline. This is also true for a call to action on your website. Obviously you’re trying to create a cell for a specific product.  You want to call to action to be a strong yet enticing as you possibly can.

In my opinion, I think a call to action accompanying by a photo of some sort of an image is usually a very good idea. I’m thinking about on my own website to actually create some type of a referral program. Actually got something the mail most reasonably and it spoke about a referral program. It was actually mailed to me in on the envelope it set for a limited time only receive a free gift.  When you refer a client to us. When I opened it up, there was a picture of a digital camera, and it set for a limited time only, if I referred them a client that they would actually e-mail me a digital camera.

Not a guy get I don’t need a digital camera I just thought was interesting because I saw myself opening up just to see what it was. And I happen to like it enough that I’m probably going to use something very similar for my customers.

Coming when you think about what is a core should actually get a new customer. I think most companies are pretty amazed to find out that the actual course on a new customers quite significant. See actually kill two birds are one stone. If you sent something like this out your existing client base.  It actually has them out there looking to get you new customers.  But then on top of it when actually get you new customer you solidify them by giving them a gift.  So now you inevitably make two customers happy and one-shot. The new customer gets to receive their product.  Hopefully at a fair price. In-year-old customer receives a nice gift. That sound like a win-win to me. A match they going to do this exact same walking campaign on my e-commerce website. And then I’ll use search engine optimization to time and get that out into the world.

The other thing I’ll do exactly take my 3000 person database of customers and create an HTML e-mail blast with the picture of the digital camera and send it out to all my clients. I will also create a form so the customer can put in the information of a potential client.

I could even probably have something designed in a PHP format using my web developers.  But I probably won’t.

But I will have my website designers create a very powerful call to action. And then once the customers come in and take advantage of this nice offer.

Stepped into the world of technology, productivity and prosperity. Get yourself a website now!

Friday, November 9th, 2007

Becomes a time that everybody needs to in my opinion make the big plunge into the world of technology. The reason I say this is.  There are too many businesses that have been successful for many many years, but they still haven’t proceeded to this newest technology known as the World Wide Web. I guess my biggest concern for people like this is the realization what work yesterday and business doesn’t necessarily work tomorrow. I’m a friend of mine Sydney who reminds me all the time that you’re only as good as your last sale. And I used to run nightclubs for living people used to tell me all the time that you’re only as good as your last promotion. I believe the same thing goes for large companies have done business for many years and are now not taking advantage of the World Wide Web. If you do some research you would probably be astounded if he found out how much money people are making hand over fist on the Internet. Obviously with them saying is is to find a calm way I can actually deliver you an e-commerce website. I guess this is probably one of the most frightening thing is because a lot of times they are fairly expensive investments and if not done properly, they can be nothing but a headache. I can also tell you that we work with a lot of different firms at the level of subcontracting work and one of our favorites is bin www.iconwebsitedesign.com they have an e-commerce backend that is nothing short of amazing. I believe that this is dumb, and what it offers at the level of productivity is just unbelievable. This particular system with its back and will allow you to do all sorts of things from your admin program. There will be no more calling clients a given in tracking numbers. This system actually sends a Gmail confirmation with the tracking number, where it left your business and one is expected to be at your location. It also takes the credit card runs a credit card and it will automatically deposited into your bank account. It also sends a bill to you, the vendor as well as to your customer. I think right now, if I’m not mistaken there working with their developers, and web programmers, on the PHP programming view to also be able to create a workflow software so you can actually have a system for all of your employees to constantly update a move through to increase productivity.  As far as I’m concerned, you have to get a custom website design package.  That’s going to work for your company. You’re also the one I get a good Internet marketing company to take care of all of your search engine optimization. It’s also important that the company that is hosting your website or its no measure web hosting company is giving you enough bandwidth so your e-commerce site doesn’t move like a snal.

How many leads do you receive per day per week from your website???

Thursday, November 1st, 2007

Things that you want to keep a minor regular basis is that it’s very important.  It’s actually crucial that your website is set up to generate you as many leads as possible.

There are many ways to generate leads to your existing website. One of them that you want to think about, that is probably most easiest, but also probably one of the more expensive ways is to create a pay per click advertising campaign.  There are many different search engines, but obviously the three main search engines that you want to target of the major search engines such as Google, Yahoo, and MSN. And there are also things that you can do that will actually bring down your course per acquisition on your potential customers.  In regards to the pay per click advertising. One is they actually have a way for you to optimize the actual paper click ads that you’re running for your campaigns.  People in the search business to find this as Google optimization, Yahoo optimization, and MSN optimization. What this refers to is basically coming up with the as well as landing page that will generate business for your paper click campaign. Basically what you do is you create a one-page website that also hooks into your main website.  But there’s a call to action when it. A lot of times also use various different things like flash. Flash is a multimedia program that will allow you to create the bells and whistles or the pizzazz, with say call to action usually has people filling out your forms.

The other way that a lot of people will do things.  Maybe even in addition to do is to set up your website with search engine optimization. This is also referred to as Internet marketing. Most of the larger websites that have a lot of programming such as PHP programming, my SQL, ASP.net and various other programming applications.

They can be totally mind-boggling when you think about all the different applications for custom-designed website. And then the next question is, what type of web development company do decide to deal with. And then once you find what you believe to be the right web development company, what are there graphic designs like?

The best thing that I can suggest that you do is to make sure the investigate the company at your about to send your website design to. Look at their portfolios may show you like a graphic design.  Go to the actual websites, make sure that you like the navigation of the websites. Asked them if they’ll create you a flowchart of what you can expect.  In regards of the layout and the functionality of the website. His a lot of things that you have to think about.  I’ve seen a lot of companies cool people, one price and then the up charging them another. I don’t know that they had the intention on being deceitful and/or trying to drive the bill up for a lot of times, what ends up happening is that the company does not really give you a very specific quote that what ends up being quoted at one number ends up being two times or three times that amount.

You can also check out the Better Business Bureau and see if there’s been any complaints against the company. The other thing you can do is call list of their existing client base to make sure those people were happy with the final product that the company produced that the web development company produced for them.