Archive for the ‘Google Optimization’ Category

Google Search Engine Optimization vs Google Adwords

Wednesday, March 19th, 2008

If you want to get more internet traffic to your website, the most important site to show up in is Google. Google is the most used search engine in the United States. There are two ways to show up on the first page of the Google search results for your target keywords. The first way is through Google Adwords, which is a pay per click service that has your ad show up in the sponsored link section of Google. Seth Rand at Icon Website Design is a Google Advertising Professional (GAP Certified) and is available to assist clients with building, optimization, and managing their Google Adwords pay per click campaigns. The other way is through a process called Search Engine Optimization.  Through Sarch Engine Optimization, we get your website into the Top 10 organic search engine results of Google, Yahoo, MSN, Ask, and Altavista, without paying the search engine a penny. There is no cost per click associated with doing search engine optimization. For more information, please contact Seth Rand at 1-800-558-1017.  

Yahoo rejects Microsoft’s takeover bid

Monday, February 11th, 2008

In its formal response, Yahoo said its board had concluded Microsoft’s unsolicited offer “substantially undervalues” the Sunnyvale-based company. For now, Yahoo and MSN will remain seperate search engines. For search engine optimization or pay per click management on Google, Yahoo, and MSN, call us at 1-800-558-1017.

Google Advertising Professional

Monday, January 28th, 2008

Seth Rand, the Vice President of Icon Website Design, is a Google Advertising Professional, aka GAP certified. To view Seth’s credentials - CLICK HERE. To find out more about the Google Products that Seth works with, please visit http://www.iconwebsitedesign.com/google-products/index.html.

Google Adwords Success Story

Thursday, January 3rd, 2008

Would you like to know about a highly successful Google Adwords campaign that Seth Rand and his team at Google were able to create and optimize successfully for a company called Florida Home Improvement Associates? CLICK HERE to find out more.

Effective calls actions on your landing pages

Wednesday, November 14th, 2007

One of the things that doesn’t cease to amaze me as I look around the People’s paper click campaigns is that most of the paper click campaigns are diverted to the company’s homepage.

To me there is a major problem with that technique because it throws the potential client into a maze of navigation for them to figure out where they need to click next to get a quote or where’s your contact information on the contact us page.

Based on the fact that every single website is different and no two websites of the same.  Most likely, the navigational elements that each website is constructed along is going to vary.

My personal attitude is that of your spending thousands and/or tens of thousands of dollars on potential clients why would you want to push them into your home page. The company that I refer all my business to, which is www.iconwebsitedesign.com actually creates custom landing pages for pay per click campaigns. What this does is it increases the conversion rates from potential customers to actual customers by up to 60% more leads.

Now have to tell you how no rocket scientist, but to me that sounds at a pretty great idea.  So this is some in the think of when you’re doing your global optimization, MSN optimization, Yahoo optimization, as well as any in all Internet marketing or search engine optimization.

The reason that I like this company so much is because there attention to detail. And most importantly is all the times that we abuse them in the past we actually have gotten above and beyond our expectations.

That’s why Tim Maidstone porn when you’re looking for a company to work what to do your web development.  It’s important that you’d hire high quality website designers from a reputable web design firm.

They also been very good at the level of Web hosting as well.  We have experience almost no down time while using their servers for or roar e-mails as well as our e-commerce website.

We also been very happy with the surest of their programming team that did all of our PHP programming for our website www.preferredprint.com I guess you’d said in a very happy client and will continue to refer clients to them on a regular basis.

How many leads do you receive per day per week from your website???

Thursday, November 1st, 2007

Things that you want to keep a minor regular basis is that it’s very important.  It’s actually crucial that your website is set up to generate you as many leads as possible.

There are many ways to generate leads to your existing website. One of them that you want to think about, that is probably most easiest, but also probably one of the more expensive ways is to create a pay per click advertising campaign.  There are many different search engines, but obviously the three main search engines that you want to target of the major search engines such as Google, Yahoo, and MSN. And there are also things that you can do that will actually bring down your course per acquisition on your potential customers.  In regards to the pay per click advertising. One is they actually have a way for you to optimize the actual paper click ads that you’re running for your campaigns.  People in the search business to find this as Google optimization, Yahoo optimization, and MSN optimization. What this refers to is basically coming up with the as well as landing page that will generate business for your paper click campaign. Basically what you do is you create a one-page website that also hooks into your main website.  But there’s a call to action when it. A lot of times also use various different things like flash. Flash is a multimedia program that will allow you to create the bells and whistles or the pizzazz, with say call to action usually has people filling out your forms.

The other way that a lot of people will do things.  Maybe even in addition to do is to set up your website with search engine optimization. This is also referred to as Internet marketing. Most of the larger websites that have a lot of programming such as PHP programming, my SQL, ASP.net and various other programming applications.

They can be totally mind-boggling when you think about all the different applications for custom-designed website. And then the next question is, what type of web development company do decide to deal with. And then once you find what you believe to be the right web development company, what are there graphic designs like?

The best thing that I can suggest that you do is to make sure the investigate the company at your about to send your website design to. Look at their portfolios may show you like a graphic design.  Go to the actual websites, make sure that you like the navigation of the websites. Asked them if they’ll create you a flowchart of what you can expect.  In regards of the layout and the functionality of the website. His a lot of things that you have to think about.  I’ve seen a lot of companies cool people, one price and then the up charging them another. I don’t know that they had the intention on being deceitful and/or trying to drive the bill up for a lot of times, what ends up happening is that the company does not really give you a very specific quote that what ends up being quoted at one number ends up being two times or three times that amount.

You can also check out the Better Business Bureau and see if there’s been any complaints against the company. The other thing you can do is call list of their existing client base to make sure those people were happy with the final product that the company produced that the web development company produced for them.

Website buyer beware - make sure your custom website is not a website template..

Saturday, October 27th, 2007

There are some website development companies that are doing unethical practices such as warning or website templates as actual custom-designed websites.

Sometimes a website companies will do is I actually run pay per click specials on very stiff and search engines such as Google, Yahoo and MSN. Annual click on these things and you’ll see things that look like unbelievably nice websites, and some people actually don’t have these websites designed and believe its own is just create their own original custom-designed for them and them alone. We’ll finance a lot of these companies out there actually taking templates that they by anywhere from $80 to $100.  And then use that as your homepage. It’s not to say that you couldn’t do this and still have a look good.  It just that, if you’re thinking that you’re getting a custom website design as one of a kind and euros only and then you find out the thousands of different companies aboard the same website as you.  It really does take away from what it is that you’re trying to create.

Now granted even know this website may be a buyer for template.  There is still a lot more work generally that does have to go on for the completion this website. Many websites that have been design nowadays are what they call e-commerce websites.  These websites a very intense and do require a live Web programming using various different programs such as PHP programming, my SQL,.net, and programs such as cold fusion.

 Other important part of the website you’re going have to have done for you.  Is all of your Internet marketing programming. This consists of search engine optimization, and all the other different optimizations for the different search engines such as Google, Yahoo and MSN. Believe it or not, there is still a lot of work that needs to be done even on a paper click campaign. Your paper click is more than just plain per click campaigns. These campaigns fill out to be optimize. There are different optimizations for the different search engine such as Google optimization, MSN Optimization and Yahoo optimization.

It’s also very important, that you Web hosting company. You must do the research necessary view that a successful website, and the successful marketing campaign on the Web. As for them concerned the fastest and easiest and the least expensive of all of these ways is to create a search engine optimization package for your company.

Stop playing hide and go seek with your website!!

Monday, October 22nd, 2007

I can imagine how many people own websites in the world and don’t have those website set up for Internet marketing and search engine optimization purposes.

I can imagine spending the time that it takes to create a custom website design. The sit down with a web development company.  Cool roll your different web hosting and PHP programming and various different web programming needs. And then not do something with your website. The question is do people actually distinctive even a create a website spent tens of thousands of dollars creating this huge e-commerce store and then magically to skin a start doing business. The reason websites do business on the Internet is one of four or five different reasons.

1.) One reason that you would do business with an e-commerce website is because you have optimized your ads on Google ad words, which is known as global optimization.  And now you have a pay per click campaign is spending money on this form of marketing and advertising on a regular basis. You can as well do the same thing for MSN and Yahoo.  They have ways that you can optimize your MSN page, and optimize the Yellow Pages as well.

2.)  Another way that people get a lot of businesses are websites is to do a thing which is known as search engine optimization. Obviously it’s very important to find a reputable company that does custom website design, as well as e-commerce websites.  More times than not, if they have these two capabilities in-house.  Generally they know something about search engine optimization.

3.) Another thing that businesses will do is to create and get on file with an affiliate program.  There are many different companies that either a supply you with the affiliate programs such as commission Junction. Or some companies actually go out and build their own affiliate program and go out and seek out their own affiliates.

As far as I’m concerned, whatever it is that you’re doing the thing to your disk in a create a website by URL, and it’s going to be successful is like pie-in-the-sky.  It’s literally the the equivalent of expecting to win the lottery and never buy a ticket.  Not only is it not probable it’s not even possible. My suggestion is, if you’re reading this article get an action final reparable company.  The company that I would refer to you today is www.iconwebsitedesign.com I feel that these people are very good at what it is that they do a referred them numerous clients.  I’ve got nothing but praise back and thank use as a result of the referring icon website design to these different businesses.

What has people by from an e-commerce website?

Saturday, October 20th, 2007

Is a couple different things, that you want to keep in mind, when you’re trying to create a website that is actually going to good to sales.

Here are some of the questions that you want to ask yourself.

1.) The first question is how people can actually find your website.  This is almost as a type of a business plan, for lack of a better word is you have to find a specific market that you’re going to be going after and then figure out how backline is actually going to find your website. One of many different ways to actually create traffic to your site is to do a process which is known as search engine optimization. This is obviously one of the better ways to do it because after the search engine optimization is completed.  They generally is in a lot of pics course attached to the search engine optimization.  Where is when you do pay per click marketing.  There is a lot of fix course to lie to these marketing dollars throughout the life of the marketing campaign. It’s one of these things is you page ago, and when you stop paying you stop going.  However, it is still effective way to create sales to an e-commerce website.

2.) The second thing that you are going to want to keep in mind is finding a web development company that can fulfill your needs. As well as predetermining the company that you’re going to have do you are web hosting. I’ll explain why that’s so important. For starters your website, meaning the graphic design part of the website.  The way the website feels and looks is obviously very important. This is important because if people don’t like the way website looks and feels the chance of creating a natural selves fairly unlikely. The second most important part of this process is a website can look good, but at the level of functionality can be a complete nightmare. There are various different reasons, this can happen. One is that when the programmer was designing the back and a system probably using the program referred to is PHP programming, which is a database program that allows you to track, as well as create different fields for people to deal to purchase various different products. If this for the website is not in them properly, it becomes a nightmare at the level of making changes to and as well as people being able to navigate through your site.  The other important part of this process is the final count.  That can deliver the right web hosting account for your e-commerce website. I can’t tell you how many times have been to websites and during the checkout process but won’t fire server ends up crashing and/or more so slow that have no desire to buy the product that I won in the first place. It is imperative for you to pick the right web hosting company for your e-commerce website!

I usually personally instruct my clients to start with the search engine optimization aspect on their website first.  And later on, create your Google ad words account, as well as the different paper click campaigns for MSN and Yahoo as well. It’s also very important if you’re going to spend dollars on paper click advertising that you work with a professional that can optimize the accounts for both MSN and Yahoo as well as Google.

Turn your website into a cash register??

Friday, October 19th, 2007

A call to action is a command to your customer and/or clients offering them some type of a special, or informing them of an upcoming events that will be happening and some time in the near future. Essentially it’s created to have the client give you information about themselves or to take advantage of some special what you’re running presently within your organization.

By creating an effective call to action, you can increase your sales, inbound calls, potential clients filling out a form to be part of your newsletter roster. Or maybe you just have a online e-commerce website and you trying to generate more online sales.

  • “Special good while supplies last order now!!!”
  • “For a limited time only!!!”
  • “Receive a free gift when you sign up now!”
  • “Sign up for our affiliate program, and start earning money today.”
  • “When you purchase something today.  You’ll be entered in a $1,000 raffle.”
    One of the ways that you can create an effective call to action is to see what your competitors are offering. You can even look in different marketplaces completely unrelated products and see what their calls actions or on their websites. What I like to do is to us on else is doing in them brainstorm upon their ideas and make him better and obviously different.

          Obviously in whatever you’re selling the more urgent you make  it the to better it is. The more you can do things like while supplies last. A limited time only!

Obviously quotations are good. So is using various different font types like creating bold text in the call to action.

The other thing is be as direct as you can possibly be with your clients. If the offer is not specific and unclear to the client or potential client or more likely not to make the purchase.

 A lot has been done in the area of the study of colors. I personally like to create some type of text by using the program flash. I like this because it allows you to bring in different images and has the person be able to focus on whatever your call to action is. I’m not a big advocate of having everything swirling around the pages in using flash left and right.  But I do like it with inside the context of your call to action. With some good images and a strong call to action will definitely increase the amount of conversions you’re getting on your website.

Whatever you decide to do is very important that you do some testing and measuring so you can find out what call to action works the best. We are actually working on a pay per click campaign for a client right now and on the landing page.  We’ve created various different calls of actions. We also done is create various different landing pages, so we can monitor what the conversion rate is from people clicking to people filling out the forms.  The actual sales taking place. Whatever you do test to measure every and all marketing that you’re doing.

One of the cheapest ways to go about this is to have someone do some search engine optimization to your website.

Also using various different web based programs - such as PHP programming, ans my SQL you can really find out what your conversion rate is.