Don’t bury the lead… and don’t bury your call to action on your website!!!
Sunday, November 11th, 2007I’ve been listening to a book lately in my car as I drive around and it’s called me to stick. It’s been a pretty interesting book, I guess the author of the book was very impressed with the book called the tipping point. And I guess from what I can tell he took a lot of that information re-created in to his book. One of the lines in the book is not to bury the lead. This refers to his news articles as journalist write different articles. It’s important that they grab the most gripping part of the article is the headline. This is also true for a call to action on your website. Obviously you’re trying to create a cell for a specific product. You want to call to action to be a strong yet enticing as you possibly can.
In my opinion, I think a call to action accompanying by a photo of some sort of an image is usually a very good idea. I’m thinking about on my own website to actually create some type of a referral program. Actually got something the mail most reasonably and it spoke about a referral program. It was actually mailed to me in on the envelope it set for a limited time only receive a free gift. When you refer a client to us. When I opened it up, there was a picture of a digital camera, and it set for a limited time only, if I referred them a client that they would actually e-mail me a digital camera.
Not a guy get I don’t need a digital camera I just thought was interesting because I saw myself opening up just to see what it was. And I happen to like it enough that I’m probably going to use something very similar for my customers.
Coming when you think about what is a core should actually get a new customer. I think most companies are pretty amazed to find out that the actual course on a new customers quite significant. See actually kill two birds are one stone. If you sent something like this out your existing client base. It actually has them out there looking to get you new customers. But then on top of it when actually get you new customer you solidify them by giving them a gift. So now you inevitably make two customers happy and one-shot. The new customer gets to receive their product. Hopefully at a fair price. In-year-old customer receives a nice gift. That sound like a win-win to me. A match they going to do this exact same walking campaign on my e-commerce website. And then I’ll use search engine optimization to time and get that out into the world.
The other thing I’ll do exactly take my 3000 person database of customers and create an HTML e-mail blast with the picture of the digital camera and send it out to all my clients. I will also create a form so the customer can put in the information of a potential client.
I could even probably have something designed in a PHP format using my web developers. But I probably won’t.
But I will have my website designers create a very powerful call to action. And then once the customers come in and take advantage of this nice offer.
