The question is so good I want to ask it again. What is the most important tool you have as a company????
I remember most than five or six years ago that I had read somewhere that within the next six to 10 years. If you didn’t have a quality website with good functionality that you will find yourself on the short end of the stick.
When I first read it some years ago, I thought was kind of over exaggerated. Back then, the Internet was virtually nothing compared to what is now. Remember the first year they made like a big deal about how many sales through the Internet were taking place during Christmas time. But here we are just six years after I read that comment, and now I’m telling people exact same thing. I can even stress you how our agent is that you have an up-to-date functional website.
Chances are, you have an update your website in the last four or five years is completely out of date information and very least is inconsistent, if not flat-out wrong, and it looks a little bit like the tuxedo that you wore to the high school prom, completely out of date.
I keep saying this again and again because I can’t really believe it myself. Last month, Google build out $1 billion in pay per click advertising. Seriously with all earnestness, you have got a get an up-to-date website.
The next question is, if you’re going to get a new website or update the website you have the new going to have to find a reputable website design company. Sometimes just doing the due diligence to try and find an up-to-date custom web design company is next to impossible or at the very least, exhausting.
The other important thing to keep in mind is whoever builds your custom website better know about search engine optimization. If you get the best website in the world and you optimize it. You literally throwing your money out the window. You know its funny when I ask how do people find your website online. The most common response is, they typed in www. whatever .com . I can’t help but laugh about this, that means that the only way that someone’s in a find your website as if they were you know about it. This is where search engine optimization comes in, if you optimize your website do people actually be able to find you through the provinces that you sell.
I want you to keep something in mind, every single day that goes by that you don’t have a website that has been optimized for the search engines. You are losing time, and money. Each and every day the world of the Internet keeps getting stronger and more powerful.
Something I love to point out to people is this - how many Americans, do you think are still using the Yellow Pages. And by the Yellow Pages, I mean that huge yellow book, that they conveniently keep putting them from your door, year after year. I’ll and don’t forget. It’s now not just the Yellow Pages. It’s the Yellow Pages, the yellow book, the Verizon Yellow Pages, and probably a half a dozen little yellow books called whatever. You know it’s funny every time the Yellow Pages show up, I think it anybody’s house, somebody takes the one they had sent out may be six months before throws out a way. But here’s what’s most important about the Yellow Pages. Almost nobody uses them anymore. And most of it about six months ago that I got the Yellow Pages sent to my house. And I is my wife do you want us. She said no and I said ya, me neither. I opened up the trash can, and gave them the old heve ho.
I ask people when they come my office all the time to use the Yellow Pages anymore. You know what the answer is almost always??? ((( NO!!!!))) I would say eight out of 10 people that I asked this question too soon to use the Internet to find what it is that they’re looking for. And that of those eight people. Seven of them almost always say Google is where I do my searching. These are just a few of the many reasons why you want to make sure that your website is up to date.
